WTH Is jayra joy?

Screen Shot 2017-02-12 at 7.48.38 PMFor the friends and family that have been asking, what is the deal with jayra joy Designs – I am dedicating this blog post to telling you what the deal is. And for those of you that only know me from my blog and as a writer – I also have a little Etsy boutique called, jayra joy Designs where I sell clothes I design and make with my business partner.

jayra joy – the name itself comes from the combination of my partner/neighbor/friend’s name and mine: Jaime + Ruthann = jayra. The JOY just happens to be the name of the beautiful little street all the magic and fun happens on…or as we like to call it our Lab of Designs.

I just love the way clothes can make me feel. They transport me into the roles and characters I feel like playing on any given day. No, I’m not saying I have multiple personalities, but I do have a lot of fun pretending. And I do have my own little quirky style that features me at my best.

Clothes have always been out of my budget. Why does so-called “quality” mean I need to sell my kidney to afford it? And why can’t we all have access to these great, staple pieces that make us feel good, and aren’t made to fit one or two body types, and are versatile and feminine?

I found myself experimenting with some of the online styling sites that send you clothes based on your preferences, budget, and style, and it was a huge fail, but I did love putting together all the boards of my favorite pieces and styles on Pinterest for them! And I found I was just creating the same outfit over and over which happened to be the exact pieces I’d worn the hell out of already in my closet and couldn’t afford to buy new ones of on my writer’s salary or lack there of.

Right before I’d found out I was pregnant I’d started collecting clothing patterns and I had the idea that I was going to sew my own clothes. My perfect A-line skirts with folded pleats and stunning tutu’s I could wear any day or night of the week. I wanted a wrap that paired with jeans and dress slacks. I wanted shirts with flutter sleeves that highlighted my arms correctly. I wanted to make clothes my way that were unique and fit, and all with the best fabrics and that would be that.

I went downtown to the fabric district and investigated. I bought a ton of amazing fabrics. A couple heavy bags worth. And then I sat in the closet with those heavy bags of fabric and I realized I had no idea how to sew and I had no sewing machine. So I started to collect more clothing patterns and I Yelped sewing classes and I thought, I can do this.

Then I took a pregnancy test and it was positive. And I forgot about making clothes and hid those heavy bags of fabric in the dark corner of my cramped closet and I just prayed I could book enough acting gigs and finish writing my first book before the pitter patter of little feet were upon me.

Cut to 2 years later, many discussions with my neighbor who just conveniently happens to be an amazing designer and owns the Olympics of sewing machines, two women with a passion for creating, and a little part time business later – we’re making clothes! Really great clothes that we love making; it’s part business, part passion.

We all should be able to do something we have a passion for: karaoke, knitting, marathons, boxing, I just happen to love designing. I’m having fun and yes, I’m still writing full time, but having the opportunity to do another thing I enjoy and provide an extra source of income for my family is a gift and I cherish it.

For everyone that has supported us and purchased from us – multiple times – thank you from the bottom of my heart. It means so much to me. It is art, and I love creating for you.

If you’re interested in checking out our shop just head to http://www.jayrajoy.com! And just for checking us out, here’s a little treat: use code HBDJAIME2017 to get 15% off your purchase! Good thru April 30, 2017. 

 

Author: Jaime Parker Stickle

Writing all the words all the time from my midwestern-polite pov (Michigan born and raised), to my Californian heart (I hope I never leave)... we'll call me a passive-aggressive do-gooder!

5 thoughts on “WTH Is jayra joy?”

  1. As a big supporter (and sometimes model) of jayra joy Designs, I can vouch that Jaime and Ruthann are making a killer product!

    Like

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